GigaOm has some great stats about the Q2 mobile sales figures for Western Europe. I can see this change happening on a daily basis... friends who originally considered the iPhone "a [insert derogatory adjective here] phone" are now treating it with a lot less scepticism as it spreads beyond the alpha users who are usually first to embrace new technologies.

And now with the iPhone hitting Orange in the UK (and therefore T-Mobile also as a result of the merger?) I believe that this acceptance will spread even more widely and users, in general, will become a lot more aware of differences between handsets (features, application support, browser, usability & interface) and actively seek out more user friendly / high end devices like the iPhone. Interesting times ahead!